Yokohama inaugurates its first tyre plant in India at BHADURGARH

Yokohama's new tyre manufacturing plant at Bahadurgarh, India will produce 2000 tyres a day

Yokohama India, a 100 per cent subsidiary of Yokohama Rubber Company, has set up its new tyre manufacturing plant at HSIIDC, in Bahadurgarh. Bhupinder Singh Hooda, Chief Minister, Haryana inaugurated the Rs 300 crore manufacturing unit.

Speaking on this occasion Hooda, says, “We are glad that Yokohama India chose Bahadurgarh. Of every two cars being manufactured in India, one comes from Haryana. Infact, 70 per cent of the total Japanese investments in India are in Haryana.”

The commercial production of the tyres will begin in the second-half of the year 2014. According to Takeshi Fujino, Managing Director, Yokohama India, the production can be scaled upto 8,000 tyres per day in the next phases of growth.

The manufacturer claims that Yokohama tyres are designed specially keeping the Indian roads in mind. The Yokohama Earth 1 tyre comes with a wear and tear control shoulder design. The tyres have vertical and horizontal grooves which reduces uneven wear and tear. The central rib of the tyre, according to the manufacturer, helps in maximising its performance.

Yokohama India currently has around 600 sales touch points including 22 Yokohama Club Networks (YCN) across the country. YCN is a specialised network based on the company’s global philosophy of providing a world-class tyre buying experience to its dealers. The company plans to spread its wings in the country by doubling the number of YCN’s by the end of the year 2014.

Yokohama currently competes only in the tubeless radial tyre market segment, holding a two per cent market share in the country. With the new manufacturing unit which will cater to the increasing demand of tubeless tyres, the company plans to target five per cent market share.

Yokohama Rubber to Construct New Tire Plant at Bahadurgarh

Yokohama Rubber to Construct New Tire Plant at Bahadurgarh

03/28/2012 02:50amTokyo -
The Yokohama Rubber Co., Ltd. announced today that it would construct a passenger car-tire plant in the state of Haryana adjacent to Delhi, India. As the first phase, the company plans to begin operating the plant at an annual production capacity of 700,000 tires from July 2014. The total investment in construction of the plant is approximately 4.4 billion yen. In April 2008, Yokohama Rubber signed a contract with Haryana State Industrial and Infrastructure Development Corporation Limited, of India, to acquire a business site of 25 acres in the Corporation's Industrial Estate Bahadurgarh. But construction of the tire plant has been postponed due to recession caused by the Lehman shock and some other factors.
Yokohama Rubber will construct the new tire plant as the production base of Yokohama India Pvt. Ltd., established in April 2007, as a wholly-owned subsidiary of Yokohama Rubber. Since July 2007, Yokohama India has been selling passenger-car tires for the replacement tire market through its own sales network. The company is making an effort to expand sales by creating an image of a high-grade brand tire through placing an emphasis on high performance and high quality that characterize Yokohama-brand tires.
In 2011, sales of new cars reached approximately 3 million cars in India. In 2020, the market is expected to exceed 7 million cars to grow into the third largest car market in the world. Along with this move, the local tire market also is expected to grow at a steady pace. Yokohama Rubber plans to proactively take this as a business opportunity and upgrade its business model from "sale of imported products" to "local production/consumption".
The Industrial Estate Bahadurgarh located approximately 40 kilometers west of Delhi, the largest commercial district in India, and some 45 minutes from Delhi International Airport with a highway to be improved within 2012. Many other benefits of the location include nearby Haryana State University of Technology expected to become a supplier of excellent human resources.